Search Engine Optimization Tips

NO ONE knows exactly what the SE's look for when they show a site at the top of their results. There are, however, many optimization techniques used that have proven to provide great results.

Some of the techniques I will tell you about here are techniques that I have personally gotten great results with. I will also tell you about some small things that many SEO experts say are a good thing to do. SEO optimization is something that is frequently changing but if you learn at least the basics you wont go wrong.

There are many different opinions on exactly what SEO optimization is so I will tell you mine. SEO means you are optimizing your website in order to gain top SE placement, this means link building, obtaining the right key word density on pages, creating allot of content and having good clean html code to give a very basic explanation.
So lets get started. I will use this website as an example when going through techniques.

Domains - Many say having your keyword in the URL of your site is very important. In my opinion it is not as important as it was in the past but it definitely would not hurt to go ahead and do so. My main keyword is 'make money online' so i have money and online in the URL. Keyword density is important on page so I figure it is important in the URL as well. Too much of any keyword is bad so I try to have about 60-75 percent keyword density in my URL.

META Tags - Probably the two most important parts of Optimizing your code that really need to be right are the title tag and description tag. Here is an example of what i'm talking about:


Title - Make sure your title is TO THE POINT. Do not add anything extra. Whatever the main keyword for the page is, is what the title should be, no more no less. That brings me to another point, having different titles for each individual page. I have come across many sites that either do not have title and description tags at all or have the exact same ones for every page on their site. It is very important to establish a main keyword for each individual page and place the exact keyword in the title tag. You should not have the same title in any two pages.

Description - Use the same advice I gave for the title tag when creating the description but you can add a little more than the keyword in here. Do not make the description too long. I recommend somewhere around 6-10 words. The description should be on every page as well. The description should be different for every page and unique to that individual page.
Keyword Saturation - The number of times your keyword shows up on each page is not as impoartant as it used to be with the implementation of LSI (Latent Semantic Indexing) but in my oppinion it is still somewhat important. The phrase keyword saturation refers to the number of times your keyword shows up on any given page. Each page on your site should have a different main keyword. You need to use this main keyword in the content of the page you are creating but do not get too carried away. I do not believe that there's a set percentage. I believe that the search engine algorithms are much more complex than that and the percentage of each keyword phrase is a very small part of their overall decision.

Keywords - In the old days of Internet Marketing a webmaster could obtain top SE ranking just by stuffing their keyword meta tags full of their keyword without any SEO optimization. Those days are gone along with the importance of the keyword meta tag. Many webmasters continue to use this tag like myself, just in case but I have not noticed any kind of an effect nor have I heard others talk about one. This is what the keywords meta tag should look like:


HTML Format - The basic format of any html page should begin with then , followed by