Make Easy Money Online: 2008

Wednesday 31 December 2008

Recession Survival - How to Make More Money Online

Earning money online nowadays is not like it was before. It is much harder to do and you also need to double the amount of work you usually do in order to earn some extra cash. The reason for this is that there are more people doing the same thing as you and more competition means more division of potential consumers.

The online business community is gaining popularity all over the world because of the passive or residual income it promises.

Network marketing is also popular these days. Through this type of business, you will simply have to recruit and sell, most often through emails. This is a great opportunity and you don’t have to meet your downlines or customers because they can come from different parts of the world. You will only communicate with them online. However, you should be aware that there
are also scams or illegal businesses on the internet.

By doing an in-depth search, you can stay away from scammers and do business with only the reputable and experienced ones. When the business is experiencing success, you will soon notice that residual income is starting to roll in.

The first is by becoming an online stock or FOREX trader. Thanks to the power of the internet, the stock market and the FOREX market have made available for everyone to trade.

Also, you don’t even need to have hundreds of thousands of dollars in order for you to start investing in the stock market or even in the FOREX market. With a few hundred dollars, you can start trading.

Today, you will see that there are quite a lot of online stock and FOREX brokerage websites that offer online stock or FOREX trading. What you need to do is sign up with the website, open an account, invest a minimum amount of money, and start trading.

You can also try affiliate programs to earn passive or residual income. In this particular business opportunity, you don’t have to think of a new product or service because the affiliate company will provide it to you. You will simply have to market their products/service through your own affiliate site and you will receive commissions for it. The harder you work, the more income you can expect. You must know more about SEO and keyword search so that you can effectively promote your affiliate site. Keep the site updated at all times to avoid loosing customers.

All these things can happen right at the comforts of your own home. As you can see, you don’t need to be on the market floor to trade, and you don’t even have to own a multinational company to do so. With a computer with an active internet connection and some money to
invest, you will be able to start trading stocks or currency.

Another type of online business that can ensure income and a good amount of it is by being a call center agent. Most companies today are now outsourcing their call centers or their help desk. In fact, some companies even outsource it to individuals who have computers with active internet connection in their homes. If you want to make some extra cash but you can’t leave home to work for some reason, then becoming an outsourced call center agent will be the right online job for you.

Another new way to make money online is by becoming a blogger. Many companies today are now trying to outsource man power because it is a lot cheaper and more efficient to do so. Besides, by outsourcing things that are not really that vital for the company, you will be able to free up more office space that can be used for things that are vital for the survival of
the company, such as expanding the research and development department.

Bloggers are one of the positions that companies today outsource. Although it is not really an important part of the company, you have to remember that many people today are now visiting the World Wide Web. Even if a company is already well known and has a steady flow of consumers, you have to remember that they will do whatever it takes in order to get more people to buy from them. So, because people are constantly visiting the internet today, companies will hire bloggers to write about their products and posting it on various websites that are owned by the company.

The great thing about being a blogger is that the pay is actually quite good, and you will be able to work right at the comforts of your own home.

Reaching out to more people is another strategy that can help you make more money in your online business. Try to advertise as much as you can. Get people to subscribe in your website, and once they do and you get a hold of their contact information, always send them newsletters about your online business and the new products you are offering.

These are some of the new forms of income making strategies from the internet. With these things, you can be sure that you will earn more money from your online business and also make it more successful.

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Recession Survival - Manage Money Through Stock Marketing

The stock market started approximately during the 11th century between the Muslim and Jewish merchants who were into trade associations of buying and selling their stocks and merchandise. As the concept of marketing grew bigger and beyond the individual manual
selling, a more complex approach to handle these staggering amounts of transactions were realized.

Modern day stock markets handle global economic corporations, as well as privately transacted shares and holdings of businesses included in the stock market index. These entities are constantly monitored with the prices for each shareholding that they make available either to the public or privately.

Besides investments on businesses and banking, an option to manage money through stock marketing is also viable and plausible. Most probably many would be skeptical with this approach with all the intricacies and complexity of stock marketing as see on television, but on the real deal, stock marketing is fairly easy. With a little bit of math, a little bit of good judgment, and a fairly big amount of luck, a person who starts investing small in stock marketing may find himself earning more than his job in the long run.

The nature of the stocks that are being sold to a public market depends on the laws that govern the nature of the business and other pending subcontracts.

If available, a common citizen may invest some of the savings into buying of these stocks as investment. Technically, a common individual who becomes a shareholder becomes part-owner of that company, with the invested amount being an investment for the company to mobilize and execute their means of business. As the company performs well, the price of
shares increase which means a profit for dividends for any investor holding a share and vice versa.

Buying and selling is a simple concept to grasp in this manner. One has to buy when the price per share has been at a low and sell them when the price is high. However, the catch to this is that there are a number of factors why a price of a certain corporation is low. This may indicate that the performance has been degrading and therefore a lower investor interest
causes the price to drop to acquire new investors. On the other hand, a high priced share may indicate a good performance from the company.

Part of the way to manage money through stock marketing is to know when to weigh the pros and cons of knowing when to buy or sell shares. It is important to determine the trend of price shares and transactions between brokers and shareholders as well.

The stock market is similar to a gamble of risking the money earned to buy stockholdings and hoping that higher intervention would allow that company to perform well at a consistent rate to earn dividends.

Think of it in a similar way as that of currency rates. One may invest in buying a certain currency if the price of each foreign currency is still low against the local currency. Furthermore, a projection of foreign exchange rate going up soon would be a factor to invest in it, and selling them when the rate is at its peak. The added value per local currency
becomes the dividend or profit.

When one wishes to manage money through stock marketing, one becomes engaged in a
more complex form of virtual buying and selling in a corporate and economic level. Still, small time investors are still able to have a share of this venture and work their way up from then.

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Sunday 30 November 2008

Article Marketing - Yes, No or MAYBE

Can article marketing help your business? The answer is yes because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.

With the Internet the new venue for business, article marketing has become the new trend for advertising and marketing products to consumers. These articles do not only provide information on a variety of topics, it also allows visitors to see the sites. It is because of this wide range of content why it is so easy now to research over the Internet.

Article marketing, to those who are not yet familiar with the field, is the use of articles to help introduce the products that the sites are selling. These articles will often contain a bio box and a byline that will include the name of the business and the contact information. Article marketing is also used in increasing the rank of a site in search engines like Yahoo and Google.

You see, the more articles you put into the directory, the better will your site's search results will be. Of course, websites that are on top of the sites will have more visitors and in turn better sales from the increased consumer viewing.

A site that has reliable and good content will not only expect the support of the online viewers but also advertisers who feel that they will be viewed more in the website. These companies are called online advertisers.

Some online advertisers can post their advertisement for free in exchange for a percentage of the income generated by the ads or the number of views of the ad. Some sites however sell their space to online advertisers. The pop up advertisements that you see in yahoo every time you open the search engine is an example of this paid advertisement.

But this usage of articles in article marketing has also led to the decrease in content and structure quality of the write-ups. Because many sites are putting in more articles than they can finish, the articles are often haphazardly done and unfinished. Many will contain grammar mistakes and even wrong spelling. Some sites will even have unfinished articles with the paragraph all about the topic you searched on but the body of the article about an entirely different topics. It will take you a while before you can sort out everything.

It doesn’t matter if the article you are writing about is for a small, medium or large business because there are ways to promote it. For instance, if your article is for a small restaurant, you should put in the title something related to the location of the establishment. The same goes for the medium and large scale business. The key here is to come up with a catchy title that your audience can relate to.

Of course there are other ways of promoting your business such as paying for pop up ads and meta-tags. But why would you spend when you can get this for free? So, take advantage of this free marketing tool and see what it can do as it has done for others. You surely wouldn’t want to pass up on the chance so write something about your business or get someone to do it for you.

The trend of article marketing has also led to a lot of copied content or rephrased content. When you try keyword search and click on the websites that come out in the results, you will notice that a lot of them will have the same content. Some will have the same exact content while others will just be a re-written version of the original that was posted.

From being used as a way to increase the credibility of the product and giving information to the consumers and researchers, article marketing has become a business that has squeezed out the quality from the articles that are posted.

Before you research over the internet, check your sources. Article marketing online has definitely changed the way we do research. It might have made researching easier but it made discriminating harder.

Because of this, researchers on the internet have been cautioned to only check the websites that are being kept by reliable sources such as universities, government agencies, foreign organizations and research facilities. Some sources of information over the internet are not actually to be trusted when it comes to content and originality.

Article marketing have definitely changed the face of the Internet. The question is: Is it for the better or for the worse? We will have to wait and see in the future.

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A Return on Your Investment vs. Article Marketing

You have a business. And you have a web site for that business. But you are lacking the desired traffic. You want to get the word out about your site. For this reason, you choose to write articles that are intended for marketing.

Most businesses want to get a return on their investment in the soonest possible time. This may take 6 months to maybe even years depending on how much capital you started with and the success of the business. One way to get a return on that investment and more is with article marketing.

Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write a few articles and then put a link to their site.

But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.

First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.

But since some of these people will not buy that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report. To make this work, you have to get their email address so this can personally be sent to them.

From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you don’t only make sale but also get to establish a regular clientele.

If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.

The other way of looking at things is called profit per sale. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.

By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.

The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.

It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.

You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so don’t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing.

At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.

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6 Valuable and Powerful Article Marketing Tips

There are two ways to get into article marketing. The first is to write it yourself and just hope that people will appreciate your writing style. The other is to hire someone to do it. Some charge by the hour while others charge per word. It may be worth it if this increases traffic to your site.

Let’s say you started up your own business. The only way for the business to succeed rather than fail is for you to promote it. You can do this by paying for advertisements or get the same attention for free through article marketing. To help you get started, here are 3 secrets.

1. First, you must come up with a catchy title to promote your business. Ever heard the line, “Curiosity killed the cat”, in this case no one is going to get hurt. But could you just imagine what would happen if people would like to know more about the article just by reading the title? It would also be helpful if you use keywords so people who type it will see your article. At the same time, you can mention the benefits of what reading your articles can do for them.

2. Second, make sure that your article is well organized. Instead of just writing your article paragraph by paragraph, maximize the use bullets or numbers to stress important points. This will make their reading experience a memorable one because they are able to remember it.

3. Third, your articles have to be informative and not just impress the reader. You can do so by using simple words instead of using big ones by putting this in a way that the average person can understand. You may have had an experience at the hospital where the doctor told you of your condition using some medical term that sounds serious but in English simply means you have a stomach ache.

Once you finish writing the article, read it over and see if you understand it. Better yet, give this to someone and see what they say. If there are some concerns, edit it because although you may be an expert in this matter, your readers may not and the reason why they want to read it is to learn more about what you have to offer.

Don’t forget to check on your article to see if there is anything new you would like to add. This is where variety comes in as there are different ways of stressing a point when the bottom line is that you want people to visit your site.

You can get new information by joining and posting in online forums and blogs. Some even put snippets in their articles. You should add something daily and don’t forget to put a link to your site.

4. RSS
This means Really Simple Syndication. This will distribute your articles widely suing an automatic process. Not only will you able to reach a broader audience, you will gain important backlinks to your web site.

5. You should also make your articles viral. What this simply means is allowing other people to publish your article just as long as nothing is changed and you are given credit for it. Another way of doing this is offering your writing services to others which will become added revenue for you.

6. Lastly, each article has an article summary. Most websites require this so in just 3 or 5 sentences, get down to it and say what your article is all about and why should they spend their time reading the entire thing. If you don’t put any effort here, you may have already lost the opportunity to make it look interesting for the reader to find out more.

Promoting your site thought article marketing is very easy. You just have to follow the 6 secrets mentioned and then use this to your advantage. Again, you need to have a catchy title, make sure it is well organized and informative so people will be encouraged to visit your site.

If done properly, you will undoubtedly get more traffic which is what this form of advertising is all about.

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Article Marketing - Choose The Right Article Directories

Have you ever tried writing articles for directory sites? The first thing that you have to do is to establish yourself as an expert in your chosen field of interest. This doesn't actually mean your personal choice but rather the one related to whatever your line of business is.

You see, this is all about spreading the word out about your business and promoting your products and services. But you will not do such task in a bold manner. Creating articles is a subtle way to let people know about you, get interested with the information that you are giving or writing about, then click on the link that you provide them with.

Why is it important to write good contents? Not because you can submit to these directories for free means that you will no longer care about the quality of your work. You need to get readers' attention. And the only way to do that is by giving them what they want. You must give them useful information that they would definitely like to know.

You must have them hooked on what you wrote for them to take interest to click the link that you will provide on your author's bio space. That link will lead your probable clients to your own web site. And there you can sing a different tune. That is the time you have to aim for the sale.

You will actually find a lot of free submission sites once you delve on the task of looking for such. There are certain guidelines to each site. But here are some of the basic ones that can help you prepare and start on your articles.

1. Quality
Instead of the well-written articles that inform consumers about a relevant topic, websites post materials that are haphazardly written. Check some of the websites that come out from the search engines and you will see just how much the quality of the Internet articles have lessened.

2. Word count
Be very careful with this aspect. Some submission sites will reject your articles for the mere fact that you lacked some words in your piece. While others allow 300 word count for the articles, most sites prefer a minimum of 500.

3. Avoid spamming
Choose a category where you think your articles will best fit in. Do not post your material on multiple categories for each site. This will result to spamming and the site can ban you for such act.

4. URL
Read carefully what the site's guideline is about placing your URLs. Some may allow this to be included on the body. And other sites would only accept URLs if these are included on the author's bio box.

5. Language
Basically, the language of your articles must be in English. You can use other languages and look for submission sites catering to such market. This can be done if you really want to broaden the reach of your materials.

You must remain professional sounding when it comes to your work. Do not use any obscene language as this may be taken as a negative thing against you.

6. Grammar
Most of the articles nowadays have really atrocious grammar and several wrong spellings. Typos are also pretty common in websites. The structure of the articles is also not well-done, leading people to think that the people who wrote them are non-writers.

7. If the article that you wrote is promoting a business and you want others to see your previous work, don’t forget to indicate your website address.

Article marketing is a give and take sort of agreement because you contribute articles which reach out to a specific audience in the hopes that people will be able to visit the site without any cost to you. The resource box which is found at the bottom of the article is the key to making this happen so it is important to put your name, website address, elevator pitch and call to action.

So in order for you to reach a larger audience, it is best to post your articles in different sites.

Choose the right article directories that you will be submitting your materials to. You can check the web page rankings on Google and Alexa to gain more knowledge if such sites have high traffic or not.

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Thursday 6 November 2008

Generate residual profits from Google Adsense

Making Money with AdSense -- Tip #1:
Start now!
It’s as easy as falling off a log to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) -- and voila!

Within a few minutes, your site will begin displaying AdWords, and so you can start making money. Each day you wait means you don’t make the bucks you could. So start now.

Making Money with AdSense -- Tip #2:
Make content pages for your site -- and put AdWords on them.
Assuming your page is a decent one, the more pages you have displaying AdWords, the more money you'll earn.

If you already have a website, display AdWords on more pages.

And always, always, always focus on making more great content pages. I suggest that you budget time each week for creating pages (and sites) on topics you love. You'll find more on creating AdSense content pages in Tip #8.

And it’s especially good if these content pages are very clearly focused. Then, Google will be able to serve highly relevant AdWords to your users. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!

Making Money with AdSense -- Tip #3:
Whenever you can, use higher paying keywords.

Obviously, you'll earn more if the average AdWord that Google displays pays more per click.

The question is: how do you get Google to display higher paying keywords?

Well, for one thing, don't get greedy and create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'cell phone plans' on your motorcycle tire site just because 'cell phone plans' pays more than ‘motorcycle tires.’

How to find out which keywords pay best? If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.

If you're not an AdWords advertiser, use a free tool at the pay-per-click search engine, Overture.

Overture’s tool lets you see what advertisers are paying on Overture for each keyword. Sure, Overture and Google don’t pay the same. But they’re not all that different, and this tool can give you a general idea of which keywords will pay more than others.

(Also, don’t’ forget Google’s commission, so you have to allow for their cut on the amount an advertiser pays for each click.)

Making Money with AdSense -- Tip #4: You want to make new pages with higher paying keywords (while keeping it real and releveant).

Sometimes, selecting different keywords on the same topic can really make a difference in earnings.

Pretend you have a gardening site and you want to create some new pages.

By carefully selecting which topics to focus on first, you can dramatically increase your income.

With the Overture tool mentioned above, you can find out that 'water gardening' currently has a maximum price lineof $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'! Which one to choose…yeah, that’s tough!

What you want to do is use information to decide which relevant keywords to focus on as you go through the process of making new pages for your site.

Making Money with AdSense -- Tip #5:
Build a new site on high paying keywords.
This is one of my most lucrative pieces of advice: create a brand new site to take advantage of Google AdSense by deliberately selecting a topic with high paying keywords.

Then, of course, you deliver dynamite content on that topic.

But how do you know what the highest paying keywords are?

Another tool you can use comes from pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it’s not perfect. The tool often 'times out' and gives you an error when you try to access the page. My best advice is just be patient and try several times to get this list—it’s worth it.

Making Money with AdSense -- Tip #6:
Pull in qualified traffic to your site.

Basic marketing 101 says if you get more qualified visitors to your site, more people will naturally click on the displayed AdWords, and you'll earn more.

If you go back and read the chapters 6, 7, 8, & 9, you’ll find some dynamite info.

Making Money with AdSense -- Tip #7:
Think about segmenting your sites: making some pages for high search engine traffic, other pages to sell products, and still other pages just for Google AdSense.

To implement this, you’ll need to recognize that different pages on your site can have different purposes. You may have pages designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense.

Now, once you know which pages you're creating for AdSense, your job is simple; select an appropriate keyword (or key phrase).

Then you’ll use that keyword as the file name and put dashes between the words. In the example above, you would use the file name 'water-gardening.html' for your water gardening page.

Best case scenario is that you’re able to select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.

Making Money with AdSense -- Tip #8:
Knock yourself out to make high quality information pages.

The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.

Don’t even think about trying to 'trick' AdSense. (I talked about that earlier, remember? They have penalties, including getting kicked out.) Don't create a page on one topic and give it a file name about a different topic—that’s too confusing.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.

Making Money with AdSense -- Tip #9:
Select vertical AdWords format.

Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical -- not horizontal -- format to display your AdWords. I agree. People have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.

Making Money with AdSense -- Tip #10:
Make sure you display AdWords prominently.

It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.

Making Money with AdSense -- Tip #11:
Just don’t do it--don't cheat.

I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…

In closing, I want to say that these strategies can help you maximize your revenue from Google AdSense. And I personally guarantee that you’ll have a whole lot of fun creating content pages on topics you have a passion for.

So what’re you waiting for? Go to Google Adsense right now, and start getting those revenue checks!

Thursday 30 October 2008

How to Protect Yourself from Computer Identity Theft

Identity theft is considered as a huge problem in our society. Identity theft occurs once a thief assumes another person’s identity by using confidential information supposed to be known exclusively by that person. The thief will commit fraud using the person's name and important confidential information without the victim ever knowing about such transactions.

Individuals who are new in using the internet sometimes become to victim to computer identity theft systems. In most cases, the person involved in the identity theft systems uses your credit cards to buy supplies and merchandise for themselves.

While others will get an application for credit card, make bank account and destroy your good credit score. In addition, making some correction about such subjects includes more time, effort and is stressful, so here are ten useful ways that you can use to avoid yourself from being an identity theft prey.

• Make a disposable email address

Make sure that you have an email address that you can only use for businesses and other personal communication. If for instance, you want to buy something online, or you want to join a newsgroup, it is better than you use a disposable email address.

Yahoo and hotmail are some of the free accounts where you can make you own disposable email. Both of these are able to interface with other famous email clientele such as the outlook and the outlook express. You can use one of the two for your purchasing transactions.

• Cover up your internet identity

If your name is Anne Brown try to not to use it in making your email accounts especially when having business with people you are not familiar with and deceitful-looking.

Perhaps if your birth date is April 17, 1968, do not make an account that contains both your name and birth date.

• Use a unique password

You can use one password for your private data, and then use a different one for your dealing account and another one for your disposable email addresses you made. If possible, do not use passwords that appear in order like password3 for your private account, password4 for you business transactions and password4 for disposable email addresses.

• Use “tough” passwords

Avoid using birthdates, anniversaries, or your children’s birthdates when making passwords. Do not use passwords that are purely letters or numbers.

In addition, to not to use passwords consist true words. Make passwords made of phases like “I drink 1 glass of milk everyday”. Get the first letter of every word in the phrase and it will result to “id1gome”.

• Change your passwords

You must change you passwords at least every 6 months or if you want, you can have it changed every year. If you think your passwords have been exposed, change them for your protection.

• It is important that you only use one credit card for every online transaction that you make

If you have more than three credit cards, stick to the one that you know will best work for online transactions. This is to monitor the transactions made with each of your credit cards. Therefore, if your other credit cards have an online transactions you are certain that those are fake.

• Make use of a credit card rather than a debit card

Though many debit cards have online purchase safety steps, it is easier to fight fake charges than to refund debit card finances already used.

• When you make online transactions ensure that it is safe

If you are making your first transaction on the internet, make sure that the company you are dealing with is someone familiar or referred to you by a trusted one.

• Check for the company’s privacy guidelines

When doing the first purchasing online, ensure to check the privacy guidelines, search for logos from purchasers groups and try to find out if they are a member of the better business bureau. If possible, click the logos to confirm that they are genuine.

• Do not open or sign up email inviting you to update your email account or credit card information through email.

These are only fraudulent. Some people do them attempt and secure your personal data. Most of them increasingly improve their modus operandi and go to great lengths to appear genuine like the company websites using their own logos.

Following the above guidelines, you are surely keeping yourself away from this computer identity theft.

As an advice, if an individual feels that he is a victim of an identity theft, it is appropriate to contact the nearest Justice Department. If not, a bank office can also help in that particular situation. Remember, in every action, taking extra care and getting help from the appropriate agencies is the safest thing to do.

Copyright © Anne-Marie Ronsen

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How to stop identity theft online

Online, identity theft is quite common already. It seems that everybody is getting their businesses and transactions done online. That is why, online identity thieves are always on the lookout for their next victims.

How do online savvy protect themselves from the online identity thieves that are rampant nowadays?

1. Passwords.

Know that those little pop ups that is asking you if you would like to remember your user name and password is not helping you any. Most of these passwords are stored in system file and every half brained hackers know about this.
If you are not making use of firewalls, it is pretty easy for just about anyone to get hold of your password and use that anytime in your expense.

Be wary of these things. A prevention measure is to have a lengthy password complete with different kinds of characters.

As much as possible, do not input all your information in your computer or when something asks for it. The internet is definitely not a safe place to store your data and information.

2. Phishing.

What is phishing?

Phishing is one of the strategies being used to fool people into giving out their passwords and other personal information by pretending that they come from a genuine source.

Examples are emails sent by someone staring that you have won on some online raffle. And that you need to give out some information for verification. Out of hope or ignorance, you probably will end up giving them what they want.
This is what phishing is all about. Phishing scammers are very much skilled in imitating other styles and language of communications. They use lists of millions of email addresses to send their notes out to, in the hope of getting even a small number of victim.

If you find it hard to distinguish which emails you are receiving are scams, try to verify the source of the message. Better yet, ask some sort of proof first to find out they are really legitimate or not.

3. Firewalls.

In the past, firewalls were a luxury. But now, they have become a necessity.

There are already an increasing number of Internet hackers that are making use of free programs that can compromise your system.

Take note that there are around 60,000 points of entry to your computer. So you may want to at least filter out some of the entries that can cause trouble.

4. A secure connection.

Before sending out any personal information, make sure that you make it a point to check out the browser address bar. Why is this?

Because you may want to be assured that you are sending them on a secure connection. A secure connection is an address that begins with http. If you do not see this in the address browser, then you can guarantee that that link is not secured. They can be breached easily. There goes your details.

5. Always confirm.

Before you click on that send button, think hard first. Are you willing to give out vital information away? Do you trust the receiver of this?

Today, every bit of information can be built into a solid profile. You can actually get a lot of information about someone just by knowing his or her birthday. This is the online world. Apparently, identity thieves also know about this.

Be prepared for the consequences that your actions will bring. You cannot blame anyone but yourself when you find yourself a victim of identity theft online.

6. Account checking.

If you are one of those banking online, be sure to go back and check in after a few days to review the transactions you have made. Not all of these online financial institutions have the ability to filter out fake transactions.

If ever you find something suspicious in your transaction, contact your bank immediately so they can take the necessary steps and stop further unknown negotiations to happen. In many of these cases, you will not be made liable for the expenses or charges that may incur. That is why, you have to report the soonest possible time.

Online identity theft is not likely to go away for sometime. So you need to be aware of them in order to prevent them from getting the most out of you.

Tips on How to Boost Your Affiliate Program Commissions Overnight

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

Remember these simple tips:
1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

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A Quick Look at How PPC Search Engines Work...

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

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Tuesday 30 September 2008

Create Your Own Website

Online marketing is huge and most people are on the Internet, so it is safe to say that the Internet is one of the best places to market your business.

Obviously, if you’re selling a product or service online, then you’re going to need a website. You don’t have to go through the expense of having your site professionally designed, as there are several website services that offer hosting and a website designer as well. These have advanced drastically since their inception and you will be able to create a very nice website with them.

If you have some experience with HTML, you can use Macromedia Dreamweaver, Microsoft FrontPage and even Microsoft Word to develop a simple HTML site as well. If you are going to be using FrontPage, you will need to ensure that your web host offers FrontPage extensions so that your forms will work. You may also have to download a special program to read your forms as well. On your website, you are going to want to be sure to have a guestbook where people can leave you comments and their contact information.

On your website, you are going to want to have an opt-in form. In this form you are going to request the person’s name, their email address and a short description of their business. This will help you target your lists. You are also going to want to have a lot of good content. Good and useful content will attract the search engines to your site and will help you get indexed in them.

With a website comes website promotion. This is important because you need to generate traffic to your website so that people can sign up on your list. By promoting your site properly you will be able to increase your chances of attracting people to opt-in to your newsletter or other promotions. This means you will also need to look into traffic generation techniques such as writing articles over subject that relate to yours. You can then provide a link to your website in your articles so that people will be driven to learn more by going to your website and signing up on your list.

With your opt-in, you also need to provide an opt-out. Most people are going to want to opt-out eventually, and this allows them to have that out. People are also often very leery if they do not see a way to unsubscribe and they are less likely to sign up if they don’t see that they can get out somewhere down the road.

In an effort to keep promoting, you can also look for other people who would like to share in on your list. This allows you to share your list and split the expenses associated with the list. It is best to have a partner who has a business that is similar to your own. This will allow you both to profit for the lists.

You should never forget about the offline list building options that are available as well. You can do small supermarket raffles or similar sign-ups for prizes at events. Simply have a field for an email address and you have just received permission to email these people with your future promotions.

In most cases, you are going to know that the people who signed up on your list are interested in what you have to sell. By obtaining lists of people who are interested in your products or services, you are opening yourself up to a word of boosted sales.

Provide your customers with good, solid knowledge. You want to show people that you know what you’re talking about. If you have credentials in a field, ensure that they are prominently displayed. You can also provide them with helpful hints, articles and other resources to help them out. Remember, people are often on the Internet simply looking for useful information. If you can provide this, they will be happy and will be likely to sign up on your newsletter if they feel you will keep providing them with information.

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LEARN How to Get Targeted Subscribers

When you are building a list it is all about quality and not quantity.
After you have set up a list, you need to begin narrowing it down to targeted visitors. It is best if you can get these targeted subscribers right off the bat, that way you don’t have a list of 20,000 and only about 1,500 who are really interested. In order to do this you need to drive those targeted people to your sales page and talk them into signing up. There are several ways that you can attract your target market, including:

****Advertisement Swapping
This involves finding other ezines that are in your niche and then offer to swap advertising space with them. This is a win-win situation and its great if you already have some subscribers.

****Barter with Other Ezines
If you are just starting out and you don’t have any subscribers yet, then you can always barter for advertising space. Offer the other ezine owner a free product in exchange for advertisement space. You can also make them an affiliate and give them a commission on sales of your product in exchange for advertising space.

****Give Away Ventures
Here you will sign up for a Joint Venture account with a Give Away website. After registering, you upload a free gift, such as a free report or eBook, to the website and provide a description as well as how subscribers can receive the free gift. These instructions will lead potential subscribers to your sales page and then they have to sign up to get the free report.
With a Give Away venture a bunch of Internet marketers have free gifts available on the website. Each marketer also endorses the Give Away campaign to their subscribers. These are usually free to join and can easily send you thousands of leads.

****Blogging
Blogs are great because the search engines absolutely love them! They index blogs constantly and this provides you with a great chance at getting a great spot on the search engines for a variety of keywords. They are also free through WordPress.com or Blogger.com. They allow you to set up a small website and keep it updated continuously. They are also great because you can strategically place your form throughout the blog, whether it is just on a page somewhere or every other post. Search engines send traffic to blogs all the time and the chances of getting leads are great, especially if your blog provides useful information that shows you are a credible business.

****Buying Advertisement Space on Other Ezines
In addition to bartering or swapping advertising space, you can also just purchase it. You can write an advertisement that will grab the attention of the other ezine readers and send them to your page. When you are looking at investing in advertising space you need to realize that not all ezines are regularly read. There are also a few questions that you will want to ask yourself, such as:

§ What is the ezine about?

§ What type of people are subscribing to it?

§ How responsive is the list it goes out to?

§ How many subscribers are there?

Buying advertising space on an ezine is just like buying it in a newspaper or magazine. You want to be sure that the circulation is good and going to be responsive to your advertisements before you spend a lot of money.

****List Your Ezine in an Ezine Directory
There are tons of ezine directories and they are great places to promote your ezine. The best thing about them is that you can get really good, targeted subscribers through them.

****Good Leads
These are leads those that you can get through Free Ad Programs, Co-Opt Programs and Giveaway sites. These are better than those that you get from companies because they have signed up through your squeeze page. Usually, you offer some sort of free gift if they sign up. The bad thing is that they usually unsubscribe from your list after they receive the free gift. But, you will still usually retain some interested folk.

****The Best Leads
These leads are those that you receive through paid advertising websites. You can use sites such as Google AdWords or Overture to obtain these leads. They are targeted leads and they are usually in response to your advertisements, which means that there is some interest in your products there. These are also the most expensive leads you will get because these services are not cheap and you will need to be prepared to invest in this type of advertising. However, they are the best leads that you can get and worth their weight in gold.
Keep in mind that nobody wants to buy from a site they think is a scam. As a website business you need to show that you are legitimate. There are several ways that you can do this. For example, you can sign up on verification services and offer security for purchases. You can also offer live customer service or at least online customer service. These types of systems show people that you are trustworthy and you're not going to be scamming them out of their hard earned money.
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Paid URL Inclusion

Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are
targeted to get your website placed as close to the top of
search engine results as possible. One of the differences
is that it takes minutes to set up a pay-per-click campaign
versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones,
now offer. It requires a bid for a "per-click" basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.

As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor
your pay-per-click campaign frequently, it can be very
effective. One of the greatest advantages is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position - which can
obviously become quite expensive, especially if you are
bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show
a profit, not to merely cover your costs. Therefore, you
are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.

The key (pun intended) to success is to learn everything
you can about search engine keyword research. The good news
is there isn't a limit to the amount of keywords you can
add to your bid because additional keywords do not add
additional cost. This translates into a lot less hassle for
you because there is no need to optimize your site to index
a particular set of keywords.

Obviously, some keywords are much more effective than
others are, but they will not cost you anything except time
to set-up your account in your pay-per-click bid. Of the
popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the
data on how often particular keywords are entered into
their search engine. They also offer suggestions for
keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You
must understand that the object of your description is not
to generally attract visitors, but to be as specific as
possible so that only those visitors who are likely to buy
your service or product go to your site. You must use
expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal
candidates to your site. This description is your most
powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is
that you constantly monitor your bid. It is very important
that you bear in mind that the results of the top search
engines providing pay-per-click advertising, which are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay-per-click
to yield a profit.

If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in
essence losing the bidding war.

Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.

Not only is careful monitoring important, but the analysis
of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.

Copyright © Anne-Marie Ronsen
Publishers are free to use this article on an ezine or website, provided the article is reprinted in its entirety, including copyright and disclaimer, and ALL links remain intact and active.

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LEARN How to Increasing Your Search Engine Ranking (1)

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site.

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Check out
http://www.WebDirectoryBank.com for a current list of website favorites.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Remember, the higher your search engine ranking, the more quality customers will be directed your way.
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Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out
http://www.WebDirectoryBank.com for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts.

So be sure to monitor your site closely and avoid any appearance of artificially boosting your rankings.

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